About

I’m a newly minted PhD, and the CEO and co-founder of King Squared Media, a boutique production startup that focuses on bold and risky premium storytelling. I’m also the acting director of the Transmedia Zone, a media and storytelling innovation incubator inside of Ryerson University where I oversee the strategic development of the incubator, its staff and over 25+ startups that are pushing the boundaries of storytelling. I’m also a research associate at the Ryerson Media Innovation Research Lab, and the current president of the Independent Web Creators of Canada (IWCC).

Things you should know

Everything I do comes from an intense desire to strengthen the Canadian screen industry –to make sure it’s equitable, inclusive, sustainable and world-leading. This fierce  passion is the thread that connects all of my various affiliations, associations and roles. It informs my production work, my research, my approach to teaching, and the advocacy and policy work I do.

My research critically investigates the opportunities and challenges of entrepreneurship in the emerging, Canadian digital-first storytelling sector and makes strategic recommendations geared at empowering all Canadian creators (regardless of their identity) to succeed in the digital realm. It delves into some pretty uncomfortable truths regarding negative externalities that have emerged over decades of policymaking. It also presents a counter-argument to the myth that all you need to succeed in today’s 21st century media environment is a smartphone and an internet connection. My work also provides the first benchmark analysis of diversity in Canadian digital scripted series through an examination of gender and diversity in the key roles of director, writer, producer and cinematographer in 175 Canadian-made web series (Hint: the numbers aren’t good).

Prior to starting my PhD, I worked in factual entertainment (reality TV) on productions for major Canadian broadcasters in a variety of roles. Today, my production work combines everything I’ve learned and reflected on over the last few years throughout my PhD. Along with my partners, our company strives to push boundaries and break barriers, and showcase Canada in a way it’s never been seen before. Stay tuned!

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